By Stuart Ewen
Captains of Consciousness bargains a old examine the origins of the ads and shopper society on the flip of the 20 th century. For this new version Stuart Ewen, one in every of our most efficient interpreters of pop culture, has written a brand new preface that considers the continued effect of ads and commercialism in modern existence. now not restricting his critique strictly to shoppers and the advertisements tradition that serves them, he offers a desirable heritage of the ways that enterprise has subtle its look for new shoppers via ingratiating itself into Americans’ daily lives. A well timed and still-fascinating critique of lifestyles in a client tradition.
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Additional resources for Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (25th Anniversary Edition)
Even if you don’t turn to a bank for an initial loan, you will need a bank to handle your deposits and other transactions. Working closely with the bank will help if you need to turn to it for financing in the future as your business grows. Many stores use short-term loans for specific financing needs. For example, we maintain a line of credit loan that we draw on each year to build up our inventory for the holiday season, paying it off before Christmas Eve. The line of credit arrangement, which is approved for a fixed amount and must be repaid within a short time, saves us from having to apply for a new loan each year.
Look into which one is best for you at this stage of your business’s development, and remember that you can always change the format later. We began as a sole proprietorship and incorporated a few years later when our growth, and profits, made that move advantageous from a tax planning standpoint. 16 Getting Started The Sole Proprietorship Most small businesses start as sole proprietorships. You decide, as an individual (or in some states, also a married couple), to create a business and pay taxes on the business income as if it were a personal salary, assuming full liability for anything that goes wrong.
If your shop is successful, a long-term lease will allow you to stay in that location as long as you want. A commercial lease is usually written for several years, with an option to renew at the end of the lease period, albeit often at a higher rate. But you also need to limit your liability should your 26 Getting Started shop fail. Ask for a provision allowing you to surrender the lease after giving a certain amount of notice and perhaps paying a penalty, or to sublet the space to someone else.
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (25th Anniversary Edition) by Stuart Ewen