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Building Your Business with Google For Dummies - download pdf or read online

By Brad Hill

ISBN-10: 0764571435

ISBN-13: 9780764571435

ISBN-10: 0764577387

ISBN-13: 9780764577383

The first-ever ebook to teach companies step-by-step the best way to capitalize on ads courses provided via Google, the world's no 1 seek engine, with greater than 2 hundred million seek queries in keeping with day Written by means of a veteran For Dummies writer operating in cooperation with Google, as a way to aid help the publication From choosing the right key words to crafting the suitable message, the ebook explains the way to strengthen web site site visitors utilizing AdWords, Google's highly winning sponsored-link advertisements application, which now has greater than 150,000 advertisers additionally information easy methods to make cash with AdSense, a Google software that funnels correct AdWords advertisements to different sites-and can pay these websites at any time when anyone clicks on them

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Extra info for Building Your Business with Google For Dummies

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The distinction blurred between search engines, which supposedly located what you wanted, and browser channels, which sent you to the browser’s business affiliates. Even though many search engines did not accept paid placement, distrust grew among users. Google started a renaissance of utility and trust. Google’s integrity is symbolized by its gunk-free home page, the spartan design of which lures the user with the promise of search, and nothing but search. To be sure, Google accepts advertising, and Parts II and III of this book are all about Google ads.

EBay, the most successful dot-com venture through the collapse of the Internet bubble, was founded on the same three principles: democracy (anybody could get involved), reciprocity (eBay and its users benefited when its participants succeeded), and efficiency (participants controlled their costs and tracked their returns). In time, the advantages of eBay’s system got the attention of midsize brick-and-mortar stores, which now operate eBay outlets as an essential part of their business plan. Much larger corporations routinely use eBay to dispose of inventory.

Splash pages (not to be confused with doorway pages) are content-empty entry pages to Web sites. You’ve probably seen them. Some splash pages employ cool multimedia introductions to the content within — useless and invisible to Google. Others are mere static welcome mats that force users to click again before getting into the site. Google does not like pointing its searchers to splash pages. In fact, these tedious welcome mats are bad site design by any standard, even if you Chapter 2: Getting into Google don’t care about Google indexing, and I recommend getting rid of them.

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Building Your Business with Google For Dummies by Brad Hill

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