Hartaku.com Software Books > Advertising > Read e-book online Brands of Faith: Marketing Religion in a Commercial Age PDF

Read e-book online Brands of Faith: Marketing Religion in a Commercial Age PDF

By Mara Einstein

ISBN-10: 0203938879

ISBN-13: 9780203938874

ISBN-10: 0415409764

ISBN-13: 9780415409766

ISBN-10: 0415409772

ISBN-13: 9780415409773

In a society overrun by means of advertisement litter, faith has turn into one more product offered within the shopper market, and faiths of every kind needs to compete with a myriad of extra unique and easier rest actions. manufacturers of religion argues that during order to compete successfully faiths have needed to develop into manufacturers – simply recognizable symbols and spokespeople with whom spiritual clients could make speedy connectionsMara Einstein exhibits how spiritual branding has extended over the last 20 years to create a mixed international of trade and religion the place the sacred turns into secular and the secular sacred. In a chain of attention-grabbing case reviews of religion manufacturers, she explores the importance of branded church classes, corresponding to Alpha and the aim pushed lifestyles, mega-churches, and the recognition of the televangelist Joel Olsteen and tv presenter Oprah Winfrey, in addition to the increase of Kaballah. She asks what the results of this spiritual advertising could be, and descriptions the prospective result of non secular commercialism – reliable and undesirable. Repackaging faith – updating song, developing teen-targeted bibles – is justifiable and precious. although, while the content material turns into obscured, faith may perhaps lose its detailed promoting proposition – the very skill to elevate us above the industry.

Show description

Read or Download Brands of Faith: Marketing Religion in a Commercial Age PDF

Best advertising books

Alcohol Advertising and Young People's Drinking: by Barrie Gunter, Anders Hansen, Maria Touri PDF

A radical exam of the dating among younger people's consuming and publicity to media representations of alcohol, together with alcohol advertising and advertisements.

Download e-book for kindle: Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow

We've all been to websites that welcome us via identify, providing us rate reductions, bargains, or certain entry to content material. For the main half, it feels solid to be wanted--to be valued as a purchaser. but when we considered it, we would become aware of that we've paid for this exact prestige via turning over own details to a company's database.

Harold Davis, David Iwanow's Google Advertising Tools: Cashing in with AdSense and PDF

In terms of ads on the internet, you simply can't argue with the numbers. A $7 billion industry this present day is anticipated to develop to $18. nine billion through 2010. Jupiter learn additionally estimates that seek ads could be a bigger proportion of the industry than reveal ads by way of 2010. those extra special numbers are due principally to Google, which has replaced the way in which the area publishes content material - and advertises.

New PDF release: Prove It before You Promote It: How to Take the Guesswork

Combining not easy technological know-how and advertising perform, end up It prior to You put up for sale attracts on advertising and marketing case experiences and medical facts to assist sellers cast off bias, emotion, and customary cognitive mistakes for you to make higher, evidence-based advertising judgements. This ebook explodes the most typical and dear advertising and marketing myths and attracts on genuine, confirmed technological know-how to bare how humans truly behave within the marketplace—and how one can use that for your virtue.

Additional info for Brands of Faith: Marketing Religion in a Commercial Age

Sample text

76). While most scholars are critical in their views about religious choice and merging religions, John Berthrong, in his book The Divine Deli (1999), makes a level-headed examination of the pluralistic religious practices in America today. While most theologians cry syncretism, Berthrong sees the combining of faiths as having been a part of religious practices throughout time. A good example he gives is the prayer bead: this staple of Christian practice was “stolen” from the Buddhists, though no one considers that inappropriate.

You’re less likely to know whether he or she is religious. As the separation of church and The changing religious marketplace 25 state has evolved into a separation of church and culture, the topic just doesn’t come up. (Adweek, 1998, p. 16) Religion—so far anyway—has remained the last taboo. We can talk about sex, violence, drug use, and finances, but religion is still off limits. That may change in light of the increasing level of religious content in the media, but whether that leads to a more public religious practice is yet to be determined; it seems unlikely.

They want to believe in something. But the religious impulse is increasingly being satisfied someplace other than in a traditional religious setting, as evidenced by the statistics at the beginning of this chapter. While the give and take between the secular and the sacred remains an important element of the secularization theory, the declining practice of religion has not borne out, at least not in the United States. Because of this, secularization theory declined in acceptance and scholars began to look elsewhere for answers.

Download PDF sample

Brands of Faith: Marketing Religion in a Commercial Age by Mara Einstein

by Mark

Rated 4.83 of 5 – based on 19 votes