By Peter Bjelskou
Branded ladies in U.S. tv examines how the true Housewives of latest York urban, Martha Stewart, and different girl marketers create branded televised types of the enduring U.S. housewife. utilizing their tv presence to set up and advertise their very own product traces, together with jewellery, cookware, garments, and skin care, they develop into the first actual representations of those manufacturers. whereas their companies are severe and heavily profitable, in particular fact tv permits a undeniable representational flexibility that permits individuals to create campy and infrequently tongue-in-cheek personas. Peter Bjelskou explores their cutting edge branding ideas, in particular the advanced relationships among their entrepreneurial endeavors and their actual our bodies, attires, tastes, and private histories. more often than not those branded ladies communicate volumes approximately their contemporaneous political environments, and this booklet illustrates how they, and plenty of different ladies in U.S. tv heritage, are indicative of bigger societal tendencies and buildings.
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Additional info for Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Telivision)
32. Lawrence Richards, Union-Free America: Workers and Antiunion Culture (Working Class in American History) (Chicago: University of Illinois Press, 2008). 33. Jason Mittell, Television and American Culture (New York: Oxford University Press, 2010). 34. George W. Bush and Jay Nordlinger, We Will Prevail: President George Bush on War, Terrorism, and Freedom (New York: Continuum International Publishing Group, 2003), 16. 35. Holly Sklar, Laryssa Mykyta, and Susan Wefald, Raise the Floor: Wages and Policies That Work for All of US (Cambridge: South End Press and Ms.
75. Ibid. 76. Susan Bordo, Unbearable Weight: Feminism, Western Culture, and the Body (Berkeley: University of California Press, 1993), 129. 77. , 162. TWO From Midcentury Housewives to Martha Stewart Women and Products as a Staple in US Television Even though the housewives lead lives different from most, they still adhere to popular idealized iconic versions of motherhood and femininity, versions that were invented half a century ago in the years after World War II. Today’s housewife offers cultural inclusion through patterns of consumption, and this hypercommercial representation is reminiscent of dominant gender representations in 1940s and 1950s mass media.
Helene A. S. Popular Culture (Tuscaloosa: University of Alabama Press, 2008). 62. Sontag, Against Interpretation, 277. Introduction 23 63. Season 1, episode 5, The Real Housewives of New York City, Bravo TV (NY: New York City, April 1, 2008), iTunes. 64. B. Tauris, 2011); Victoria Pitts-Taylor, Surgery Junkies: Wellness and Pathology in Cosmetic Culture (New Brunswick: Rutgers University Press, 2007). 65. Pitts-Taylor, Surgery Junkies, 66. 66. , ed. Rose Weitz (New York: Oxford University Press, 2003), 173–175.
Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Telivision) by Peter Bjelskou