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Read e-book online And Now a Few Words From Me : Advertising's Leading Critic PDF

By Bob Garfield

ISBN-10: 0071403167

ISBN-13: 9780071403160

ISBN-10: 0071426205

ISBN-13: 9780071426206

"If you crave perception into the wacky, zany, madcap--albeit very serious--business of ads, this can be a good spot to begin."--Miami bring in A witty and frank examine the advert biz from one in every of its most dear voices advertisements has turn into an unending move of clich?s, tacky productions, miscast celebrities, and gratuitous sex--and take-no-prisoners advertisements Age columnist Bob Garfield has had sufficient. within the usually hilarious, consistently dead-on And Now a number of phrases from Me, Garfield seems on the top and the worst in contemporary ads as he tells advertisements execs that it is time to swallow their very own egos, go back consumers' rights to the leading edge, and--once and for all--eliminate undesirable advertisements from the face of the earth.

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Additional info for And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All

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C H A P T E R 3 APROPOS OF SOMETHING I n a moment: important lessons about advertising. First, however, I shall explain the purpose of all literature. Writing is about meaning. From novels to nonfiction, Restoration drama to the latest Paramount release, it exists to be about something—though not necessarily what it is nominally “about”; I’m not discussing plot here, nor even a set of basic facts. I’m speaking of purpose. There has to be a reason for telling the story and a reason for its being told.

I have always liked it,” he said. I CAN’T BELIEVE IT’S NOT LIBEL! I invoke the von Bülow anecdote for three reasons. First, the question of originality is so often at the heart of advertising decisions, and within the industry contempt for those who display lack of originality—or, worse yet, a little bit of larceny—is very nearly universal. The second reason is that, as you may have noted, the eager, musical plagiarist in question is not only anonymous but dead for approximately one hundred years—unlike certain currently living advertising professionals with hard-earned reputations and access to quality legal counsel.

God bless 41 42 AND NOW A FEW WORDS FROM ME Goodwill Industries, but the biggest underwriters of occupational therapy in the world are surely the Leading National Advertisers. AND NOW A NON SEQUITUR FROM OUR SPONSOR Here’s a splendid example: a spot running in the United Kingdom at this writing, from McCann-Erickson, London, about three brothers obsessed with their Afro hairdos. One of them uses spray-on hair to cover his bald spot, which gives him an idea. Why limit Afro-ness to his head? So the guys, all dressed in goofy seventies fashions, spray the stuff on the roof of their old Ford and give it a bunch of little auto Afros.

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And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All by Bob Garfield

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