Hartaku.com Software Books > Advertising > Read e-book online And Now a Few Words From Me : Advertising's Leading Critic PDF

Read e-book online And Now a Few Words From Me : Advertising's Leading Critic PDF

By Bob Garfield

ISBN-10: 0071403167

ISBN-13: 9780071403160

ISBN-10: 0071426205

ISBN-13: 9780071426206

"If you crave perception into the wacky, zany, madcap--albeit very serious--business of ads, this can be a good spot to begin."--Miami bring in A witty and frank examine the advert biz from one in every of its most dear voices advertisements has turn into an unending move of clich?s, tacky productions, miscast celebrities, and gratuitous sex--and take-no-prisoners advertisements Age columnist Bob Garfield has had sufficient. within the usually hilarious, consistently dead-on And Now a number of phrases from Me, Garfield seems on the top and the worst in contemporary ads as he tells advertisements execs that it is time to swallow their very own egos, go back consumers' rights to the leading edge, and--once and for all--eliminate undesirable advertisements from the face of the earth.

Show description

Read or Download And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All PDF

Similar advertising books

Alcohol Advertising and Young People's Drinking: by Barrie Gunter, Anders Hansen, Maria Touri PDF

An intensive exam of the courting among younger people's ingesting and publicity to media representations of alcohol, together with alcohol advertising and marketing and ads.

Read e-book online Niche Envy: Marketing Discrimination in the Digital Age PDF

We have now all been to websites that welcome us via identify, providing us reductions, bargains, or targeted entry to content material. For the main half, it feels sturdy to be wanted--to be valued as a purchaser. but when we thought of it, we would discover that we've paid for this unique prestige through turning over own details to a company's database.

Google Advertising Tools: Cashing in with AdSense and by Harold Davis, David Iwanow PDF

In terms of advertisements on the internet, you simply can't argue with the numbers. A $7 billion marketplace this present day is anticipated to develop to $18. nine billion through 2010. Jupiter study additionally estimates that seek advertisements could be a bigger percentage of the marketplace than reveal advertisements through 2010. those out of the ordinary numbers are due principally to Google, which has replaced the best way the area publishes content material - and advertises.

Download e-book for iPad: Prove It before You Promote It: How to Take the Guesswork by Steve Cuno

Combining challenging technological know-how and advertising perform, end up It prior to You put it on the market attracts on advertising case reports and medical proof to aid sellers do away with bias, emotion, and customary cognitive blunders for you to make larger, evidence-based advertising and marketing judgements. This booklet explodes the most typical and expensive advertising and marketing myths and attracts on genuine, confirmed technological know-how to bare how humans really behave within the marketplace—and how one can use that for your virtue.

Additional info for And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All

Example text

C H A P T E R 3 APROPOS OF SOMETHING I n a moment: important lessons about advertising. First, however, I shall explain the purpose of all literature. Writing is about meaning. From novels to nonfiction, Restoration drama to the latest Paramount release, it exists to be about something—though not necessarily what it is nominally “about”; I’m not discussing plot here, nor even a set of basic facts. I’m speaking of purpose. There has to be a reason for telling the story and a reason for its being told.

I have always liked it,” he said. I CAN’T BELIEVE IT’S NOT LIBEL! I invoke the von Bülow anecdote for three reasons. First, the question of originality is so often at the heart of advertising decisions, and within the industry contempt for those who display lack of originality—or, worse yet, a little bit of larceny—is very nearly universal. The second reason is that, as you may have noted, the eager, musical plagiarist in question is not only anonymous but dead for approximately one hundred years—unlike certain currently living advertising professionals with hard-earned reputations and access to quality legal counsel.

God bless 41 42 AND NOW A FEW WORDS FROM ME Goodwill Industries, but the biggest underwriters of occupational therapy in the world are surely the Leading National Advertisers. AND NOW A NON SEQUITUR FROM OUR SPONSOR Here’s a splendid example: a spot running in the United Kingdom at this writing, from McCann-Erickson, London, about three brothers obsessed with their Afro hairdos. One of them uses spray-on hair to cover his bald spot, which gives him an idea. Why limit Afro-ness to his head? So the guys, all dressed in goofy seventies fashions, spray the stuff on the roof of their old Ford and give it a bunch of little auto Afros.

Download PDF sample

And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All by Bob Garfield


by Kevin
4.3

Rated 4.20 of 5 – based on 21 votes