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Advertising and Society: An Introduction - download pdf or read online

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up-to-date to mirror the impression of rising applied sciences, this new version of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its effect on society.

  • Expanded with 5 new chapters overlaying the impression of rising applied sciences, together with the evolution of Direct to customer (DTC) pharmaceutical advertisements; product placement in a variety of media; and the starting to be intrusiveness of web marketing
  • Explores a large variety of subject matters together with alcohol, tobacco, and intercourse in advertisements; the professionals and cons of unfavourable political ads; advergrames; and using stereotypes
  • Examines the influence of ads via its detailed ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends titanic readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject historical past and key concerns, besides student-friendly good points equivalent to principles for papers and questions for discussion

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Additional resources for Advertising and Society: An Introduction

Sample text

2010). One result of the use of media at the levels we see today is the increasing commercialization of childhood. There are a number of factors that have contributed to an unprecedented growth in both the amount and type of advertising aimed at children (American Psychological Association 2004; Calvert 2008). First, the diffusion of cable television and direct broadcast satellite technologies has escalated the number of television channels one can receive in the home. The consequence of the burgeoning number of television channels has been the growth of niche program services or “narrowcasting,” which targets a narrow demographic segment.

Even more important than incentives for children and their parents are incentives for marketers. These kinds of incentives change the character of demand by introducing governmental purchasing or tax policies into the picture. It’s known to work. Many of the foods marketed to children are said to be unhealthy because they contain high-fructose corn syrup, a sweetener that is widely used because governmental agricultural subsidies make it the cheapest alternative for food and beverage companies to put into the products they produce and market (Maclean 2002).

As you can see, this is a complicated issue. So, what’s the right side of the argument? You decide.  . 1 2 Watch an hour of television for a program that you think is geared toward children. ) Describe all the ads that you see in one show. Now watch an hour of “grown-up” primetime TV. Describe those ads. What kinds of similarities and differences do you see? Do you think any of the commercials you saw in the children’s program were inappropriate? Talk to some young children about the advertisements they see.

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Advertising and Society: An Introduction by Carol J. Pardun


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