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New PDF release: 50 years using the wrong model of TV advertising

By Robert Heath, Paul Feldwick

Name: 50 years utilizing the incorrect version of television advertising
Author(s): Robert Heath and Paul Feldwick
Source: Admap
Issue: March 2007, factor 481

This article summarises a paper to be provided on the fiftieth marketplace learn Society convention. It investigates the
dominance of the information-processing version, which has been assumed to be right because the first united kingdom television advert ran in 1955.
We current proof that the version is over-simplistic and opposite to studying from psychology, and think about why it has never
been effectively challenged. ultimately we current an overview for a brand new version, and summarise a few implications.

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Letes have higher T-levels (testosterone) than do people in nurturing, interpersonal occupations like teaching and counseling—whether they’re men or women. Among men, testosterone increases before, during, and—for the winner only—after a competitive situation like a tennis match. Women’s T-levels also respond to competitive situations, but here’s an interesting twist: among women, after the match T-levels are more correlated to the feeling that she played well than to whether or not she won. One study followed boys and girls whose mothers were prescribed testosterone during pregnancy as treatment for a related condition.

17 This difference in orientation extends to the external, beyond perception and focus; it’s behavioral, as well. I think few of us would be surprised to learn that when video cameras were placed in a college cafeteria, researchers learned that college girls talked mostly about the 30 PART ONE / Why Market to Women? 18 You only have to look at what women write about to see their orientation toward others. ” Women replace these elements with more references to other people and home, and with more words related to sensing, emotions, and ideas.

Majority of household income in majority of households (HH). S. households. • Higher-paying occupations. 6 • Financial acuity. Between 1985 and 1995, women gained majority status as financial managers, accountants and auditors, and econ- 8 PART ONE / Why Market to Women? omists. 7 2. High-Net-Worth Women: The Ultimate Asset Holders Most people are surprised to learn that aff luent women already control the majority of financial assets in this country. For instance, check out these facts: • Bringing home the bacon.

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50 years using the wrong model of TV advertising by Robert Heath, Paul Feldwick


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