By Susan Sweeney CA CSP HoF
With 1000's of confirmed guidance, instruments, and methods, this freshly up to date edition explains the way to utilize the most recent internet 2.0 developments and methods similar to RSS, blogs, podcasting, and cellular advertising and marketing for on-line good fortune. marketers, company advertising and marketing managers, small company proprietors, specialists, site owners, contributors, new media execs, and site designers will locate this guidebook worthy for constructing on-line strategies. A better half web site presents up to date online marketing information and increased details. From optimizing web content for se's and incorporating dynamic public family members innovations to offline advertising and making sure patron pride, this handbook is unbeatable for valuable on-line promotional assets.
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Additional info for 101 Ways to Promote Your Web Site (101 Ways series)
Now you are ready to see how your site stacks up against the competition. The next column should have your Web site. Compare your site against all the criteria in column 1. Now you can see in black and white how your site compares to your competition. Now you are ready to do your planning. In the last column of your database, review each of the elements in the first column, review your notes in your competitive analysis, and, where appropriate, complete the last column by categorizing each of the elements as one of the following: • A—Need to have; essential, critical element; can’t live without • B—Nice to have if it doesn’t cost too much • C—Don’t need; don’t want at any price.
6. Make sure you have done what you can to maximize your miscellaneous points. Designing Your Site to Be Search Engine Friendlyâ•… 17 7. Get yourself on Google Maps if you can. Notice that the maps appear in the search results before the organic listings! 8. Manually submit your site to the major search engines. The remainder of this chapter walks you step-by-step through this process. Step 1. Decide Which Search Engines Are Important To start this process, you want to decide which search engines you are going to be concerned about when taking steps necessary to rank high in their search results.
If you do use a refresh meta-tag to redirect users, then it is suggested that you set a delay of at least 15 seconds and provide a link on the new page back to the page they were taken from. com) refresh meta-tags to redirect users from a page that is obsolete or is no longer there. Refresh meta-tags also may be used to give an automated slideshow or force a sequence of events as part of a design element. • Cloaking—This technique is similar to page swapping and using the refresh meta-tag in that the intent is to serve search engines one page while the end user is served another.
101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF