Hartaku.com Software Books > Advertising > New PDF release: 101 Ways to Promote Your Web Site (101 Ways series)

New PDF release: 101 Ways to Promote Your Web Site (101 Ways series)

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644780

ISBN-13: 9781931644785

With 1000's of confirmed guidance, instruments, and methods, this freshly up to date edition explains the way to utilize the most recent internet 2.0 developments and methods similar to RSS, blogs, podcasting, and cellular advertising and marketing for on-line good fortune. marketers, company advertising and marketing managers, small company proprietors, specialists, site owners, contributors, new media execs, and site designers will locate this guidebook worthy for constructing on-line strategies. A better half web site presents up to date online marketing information and increased details. From optimizing web content for se's and incorporating dynamic public family members innovations to offline advertising and making sure patron pride, this handbook is unbeatable for valuable on-line promotional assets.

Show description

Read or Download 101 Ways to Promote Your Web Site (101 Ways series) PDF

Similar advertising books

Alcohol Advertising and Young People's Drinking: by Barrie Gunter, Anders Hansen, Maria Touri PDF

An intensive exam of the courting among younger people's consuming and publicity to media representations of alcohol, together with alcohol advertising and ads.

Niche Envy: Marketing Discrimination in the Digital Age - download pdf or read online

Now we have all been to websites that welcome us by means of identify, supplying us reductions, bargains, or precise entry to content material. For the main half, it feels stable to be wanted--to be valued as a patron. but when we considered it, we'd become aware of that we've paid for this precise prestige through turning over own info to a company's database.

Get Google Advertising Tools: Cashing in with AdSense and PDF

By way of advertisements on the net, you simply can't argue with the numbers. A $7 billion marketplace this present day is predicted to develop to $18. nine billion via 2010. Jupiter learn additionally estimates that seek ads may be a bigger proportion of the marketplace than reveal advertisements by means of 2010. those extra special numbers are due mostly to Google, which has replaced the way in which the area publishes content material - and advertises.

New PDF release: Prove It before You Promote It: How to Take the Guesswork

Combining demanding technology and advertising and marketing perform, turn out It ahead of You advertise attracts on advertising case stories and clinical facts to aid retailers cast off bias, emotion, and customary cognitive blunders so one can make greater, evidence-based advertising judgements. This publication explodes the most typical and dear advertising and marketing myths and attracts on genuine, confirmed technology to bare how humans truly behave within the marketplace—and how one can use that for your virtue.

Additional info for 101 Ways to Promote Your Web Site (101 Ways series)

Example text

Now you are ready to see how your site stacks up against the competition. The next column should have your Web site. Compare your site against all the criteria in column 1. Now you can see in black and white how your site compares to your competition. Now you are ready to do your planning. In the last column of your database, review each of the elements in the first column, review your notes in your competitive analysis, and, where appropriate, complete the last column by categorizing each of the elements as one of the following: • A—Need to have; essential, critical element; can’t live without • B—Nice to have if it doesn’t cost too much • C—Don’t need; don’t want at any price.

6. Make sure you have done what you can to maximize your miscellaneous points. Designing Your Site to Be Search Engine Friendlyâ•… 17 7. Get yourself on Google Maps if you can. Notice that the maps appear in the search results before the organic listings! 8. Manually submit your site to the major search engines. The remainder of this chapter walks you step-by-step through this process. Step 1. Decide Which Search Engines Are Important To start this process, you want to decide which search engines you are going to be concerned about when taking steps necessary to rank high in their search results.

If you do use a refresh meta-tag to redirect users, then it is suggested that you set a delay of at least 15 seconds and provide a link on the new page back to the page they were taken from. com) refresh meta-tags to redirect users from a page that is obsolete or is no longer there. Refresh meta-tags also may be used to give an automated slideshow or force a sequence of events as part of a design element. • Cloaking—This technique is similar to page swapping and using the refresh meta-tag in that the intent is to serve search engines one page while the end user is served another.

Download PDF sample

101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF

by Jeff

Rated 4.47 of 5 – based on 23 votes