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Download PDF by Susan Sweeney CA CSP HoF: 101 Ways to Promote Your Web Site

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644357

ISBN-13: 9781931644358

Expanding website site visitors takes artistic making plans and average upkeep. This ebook outlines instruments similar to templates, checklists, and types in addition to options like utilizing electronic mail, hyperlinks, and web advertising that would bring up the variety of repeat viewers and first-time hits.

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Additional info for 101 Ways to Promote Your Web Site

Sample text

Include a link from your main navigation bar to the site map for the easiest possible reference. Site maps are great for submission to the search engines as they provide links to every page of your Web site ensuring, as much as possible, that every page of your site gets included in the search engines’ database. An additional feature you might wish to include is an internal search tool. This allows users to enter their query and have all relevant matches returned, based on their query. This is a particularly useful feature if you sell many products directly on your Web site or if your site contains many pages of content.

After giving away the samples, follow up with an e-mail. Ask the people who received a sample what they thought of it, if they had any problems, and if they have any questions. Direct the samplers back to your Web site for more information and discounts on purchasing the regular version of the product. If you have a number of products, you might consider alternating your free samples. Ask if visitors would like to be notified by e-mail when you change your free sample. This gives you permission to e-mail the visitors on a regular basis to remind them about the sample.

Some people turn graphics off in their browsers to save time, so you should provide all of your information in text as well as graphics. Use descriptive Alt attributes in your image tags. The Alt text will load in place of the images when the graphic does not Alt attributes display for any reason. Visitors who choose not to browse Descriptive text with graphics turned on will have an easier time navigating associated with your site. Also, Alt text is spidered and indexed by many of respective images on the major search engines.

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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF

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